It’s therefore key to ensure that the experience is optimised for smaller screens too. 22% of YouTube users access the site via a mobile device and may not have their sound on. This choice could stem from them not wanting to disturb others, being without headphones, being on the move or them being in an environment with lots of background noise. Supporting those watching without soundĪs well as making content accessible for viewers who are deaf or hard of hearing, there are many individuals who choose to watch videos without sound. The transcript is then aligned to the relevant timings in the audio or video to create the captions and subtitles. High-quality subtitles or captions start with an accurate transcription that transforms the speech into text. Making your content accessible across any industry you serve is the right thing to do, but if you work in the public sector, it is a legal requirement under the EU Accessibility Directive to have subtitles or captions available for all video content. If your content isn’t accessible, these people won’t be provided with an equitable experience or the opportunity to engage with it. 1.5 billion people across the globe live with some degree of hearing loss. One of the most important reasons for gaining a transcript of YouTube videos is to improve the accessibility of your content. Accessibility for individuals who are Deaf or hard of hearing You should also carry out Vimeo transcription, and transcribe all your webinars, Webex meetings, and videos across your social platforms. Although YouTube is the largest platform the benefits of video transcription apply to all video content. Why you should be transcribing your YouTube videosĪn accurate YouTube transcript is useful in its own right, as well as providing the ideal source for generating high-quality captions. YouTube video transcripts help to make their content more accessible and maximise their investment in the channel. Now more businesses and individuals using YouTube are taking a moment to not only post but also transcribe the content they’re placing on the platform. The popularity of the platform and the breadth of the content provides a great opportunity for you to get your content in front of a large audience. Over 90,000 cat-related videos get uploaded every day. YouTube is packed with every conceivable type of content including educational content, ‘how to’ videos, lifestyle content, and of course cat videos. It can also claim the accolade of being the world’s second most visited website, only beaten by its parent company Google. Most companies have come to an understanding that YouTube opens the door to attracting a huge audience, with a massive 1.7 billion unique visitors per month.
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